Companies must migrate to Google Analytics G4 before July 1, 2023.
Measure, understand and act
Our team turns data into valuable information for your business.
Strategy
Strategy
Measure, understand and act
Our team turns data into valuable information for your business.
Strategy
Strategy
Our formula
Migration
Google Analytics GA4
Google Universal Analytics will stop updating properties and will no longer process data next year. Despite continuing to work to date, it is important to make the migration to have a history in the new tool as soon as possible.
Google Analytics 4 works on all platforms, does not depend on cookies, does not store IP addresses and uses an event-based data model. This new service will offer a user-centric measurement method to prioritize the experience.
GA4 ADVANTAGES
GA4 ADVANTAGES
1
Complete vision of the customer’s life cycle, knowledge in all contact points.
2
Machine learning, generates predictive insights into user behavior and conversions.
4
Improves ROI, the global impact of marketing can be analyzed throughout the customer journey.
1
Complete vision of the customer’s life cycle, knowledge in all contact points.
2
Machine learning, generates predictive insights into user behavior and conversions.
3
Improves ROI, the global impact of marketing can be analyzed throughout the customer journey.
Strategy
Business and Digital Marketing
The first technological challenge is to collect data and transform it into digestible information.
We have shown that a good data strategy framework helps companies overcome any obstacle, it also helps define the path to achieve a more sustainable development and a more stable trajectory.
About us we help companies to renew their business processes and thus be able to compete in the future in the market.
DATA STRATEGY APPROACH
DATA STRATEGY APPROACH
Think in data
Identify what tools you will need to collect, transform, and adjust the data so that everyone can understand it.
Identifies the keys
Determine what you want to measure, how and in what way they will be collected. Identify the most relevant data to draw conclusions.
Work with own data
Use a work method that ensures coherence, clarity and the possibility of being able to reuse the data.
Check periodically
Regularly consult all processes and make sure you are always aligned with the strategy.
Activate the data
Put the strategy on brand with a holistic vision of people, processes and technology.
Work with own data
Use a work method that ensures coherence, clarity and the possibility of being able to reuse the data.
Check periodically
Regularly consult all processes and make sure you are always aligned with the strategy.
Data
Visualization and analysis
Understand the data to gain a competitive advantage and maximize profits.
The visualization of the data and its subsequent analysis give us very valuable information on how marketing campaigns and digital business work and are of vital importance for making strategic decisions.
For this reason, our mission is to facilitate the consumption of this information, creating personalized dashboards and dashboards so that departments have all the data in an accessible, visual and easily understandable way.
Thus, we help you maximize conversion rates, identify friction points and areas for improvement through the measurement of achievement of objectives to exponentially improve the profitability of the online channel.
What do we do?
What do we do?
1
Return on investment in marketing campaigns.
2
Measurement and attribution plans.
4
Dashboards and automation.
1
Return on investment in marketing campaigns.
2
Measurement and attribution plans.
3
Dashboards and automation.
Optimization
of contents
Apply strategic techniques to offer a satisfactory experience to all your users regardless of the channel.
Content optimization is essential to consolidate the presence of any company on the internet. In this way, the main objectives can be aligned and good results can be achieved, not only in search but also in competition in the sector, achieving good positioning.
We help you identify points of improvement so that the user can navigate without difficulty, fulfilling basic objectives of purchasing, downloading or searching for information, among others.
CONTENT STRATEGY
Employee area